Waterfall Asset Management (“Waterfall”) is a $6.5 billion diversified alternative asset manager specializing in high yield asset backed securities (“ABS”), residential mortgage loans and small balance commercial loans (“Whole Loans”). The firm manages an array of alternative investment vehicles including hedge funds, SMAs and a public REIT, Sutherland. In addition Waterfall functions as a sub advisor on 40 Act and UCITS funds. The firm employs a full time staff of 86, and affiliated portfolio companies have over 100 employees. Waterfall’s client base includes Taft-Hartley plans, pensions, endowments, foundations and family offices.
The Marketing Director will develop, oversee, launch and implement marketing strategy, programs and projects that support the company’s vision, and short- and long-term plans, both internally and externally. The Marketing Director will be responsible for developing a marketing strategy for ReadyCap that engages with our customers and vendors; distribute communications to the market that also energize our staff internally. Provide strategic direction and concepts, and ensure operational excellence of cross-functional launch programs organization wide. This Director will work closely with managers and executive leadership team to monitor progress and correct course when necessary. The Director should possess strong communication skills, ability to develop new ideas and marketing concepts, demonstrate results driven leadership, and be able to develop and manage new processes for marketing, and identify and solve problems. The Marketing Director will work well with others, manage projects, and easily multitask. The Director should be a strategic thinker with customer/client focus, deliver driven results and talent, and strong technical capacity.
Summary of essential job functions:
Develop & Manage Marketing Strategy and Reporting:
Be knowledgeable about our business, industry standards, and competitor marketing strategies. Use this information to implement and improve upon ReadyCap’s marketing strategy and initiatives.
Coordinate planning and execution of various industry conferences and company events. Represents Company with trade associations as needed.
Manage and coordinate all company generated press releases and public relations
Develop a personal based strategy to increase awareness, preference and demand for ReadyCap solutions.
Ensure that all marketing plans, programs and projects support the overall marketing objectives established by the broader organization.
Assist with projects that grow the organization’s presence in all forms of marketing including print, digital, market awareness, customer satisfaction, and event coordination. Special Projects: Complete special projects as assigned.
Manage contact data base of the Organization and implement regular and customized digital promotion/communication with all existing client relationships.
Support print and digital marketing needs of Loan Officers and Organization Management. Provide the team with new innovative concepts for brand marketing.
Coordinates liaison between sales department and other sales related units.
Manage and grow the organization’s social media presence.
Coordinate advertising campaigns as assigned.
Primary Success Measurements:
Message Consistency: maintain a high quality and consistency while implementing job functions.
Decision making: Ability to use independent judgment in making decisions on marketing / PR initiatives.
Effectiveness: Measure and evaluate performance of marketing dollars invested in all marketing initiatives utilizing measurement tools including return on investment, customer satisfaction, reputation enhancement and market share growth.
Quality and Timeliness: Implement all efforts with accuracy and timeliness.
The position will have one direct report. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
The ideal candidate must be a "team player", diligent, detailed oriented, hardworking, flexible and willing to “go the extra mile” in an effort to provide stellar customer service. Effective communicator that embraces change. Open to new ideas with the ability to turn ideas into action, including simplifying complexity and diagnosing and solving process breakdowns. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Sutherland is an equal opportunity employer (EOE)!